Last updated: June 2026

Culture Impact Limited is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website (www.cultureimpact.co.uk) or interact with us.

1. Who we are

Culture Impact Limited is the data controller responsible for your personal data.

Company number: 05982200
Registered office: International House, 61 Mosley Street, Manchester, M2 3HZ, UK
ICO registration number: ZA115520
Email: info@cultureimpact.co.uk

If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details provided.

2. What information we collect

Information you provide directly

Whilst using our website, software applications or services, you may be required to provide personal data when you:

complete a form;
download a resource;
subscribe to emails;
contact us.

This may include:

name
email address
telephone number
company name and job title
enquiry details

Information collected automatically

When you use our website, we may collect:

IP address (where permitted);
browser and device details;
pages visited and navigation behaviour;
referral source (how you arrived on our site);
interactions with forms, downloads, and content;
marketing attribution and conversion data.

Behavioural interaction data

We may collect data about how you interact with our website, including:

clicks on calls-to-action;
downloads and resource engagement;
form interactions;
interest in specific services or content areas.

This helps us understand how our website is used and improve performance and user experience.

3. How we use your information

We use your personal data to:

respond to enquiries and requests;
provide services or resources you request;
improve website functionality and user experience;
analyse how users interact with our content;
measure website and marketing performance;
improve advertising and campaign effectiveness;
manage and secure our website.

Where you have opted in, we may also send you relevant communications about our services, events and insights.

4. Lawful basis for processing

We process personal data under the following lawful bases:

Consent – for marketing emails and certain cookies
Legitimate interests – to operate and improve our website and services
Contractual necessity – where processing is required to deliver requested services
Legal obligation – where required by law

Where consent is required for cookies or advertising technologies, we will seek this through our cookie consent tools.

When you submit a form on our website, we may process your personal data to respond to your enquiry and provide the requested information.

Where we send marketing communications, we do so only where we have your consent or as otherwise permitted by law.

You may withdraw consent at any time.

5. Analytics, tracking and tag management

We use:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion tracking and attribution tools

These help us understand:

how visitors use our website
which content is most useful
how users move through the site
campaign and marketing performance

We use a privacy-first implementation approach designed to minimise data collection before consent is granted.

6. Consent Mode & cookieless measurement

Our website uses Google Consent Mode.

Before you consent to cookies:

analytics and advertising cookies are restricted;
no non-essential cookies should be set;
limited anonymous signals (sometimes called “cookieless pings”) may be sent;
these signals support aggregated and anonymised measurement;
they do not identify individual users.

These signals do not store advertising and analytics cookies on your device and are designed not to identify individual users and are used in aggregated and anonymised reporting.

If you accept cookies, full analytics and advertising tracking becomes active.

You can manage or withdraw consent at any time using our cookie settings.

7. Advertising and remarketing

We use advertising platforms including:

Google Ads
Microsoft Advertising (UET)

These may use cookies or similar technologies (with your consent) to:

measure advertising performance
track conversions (e.g. enquiries or downloads)
understand how users interact with our website after clicking ads
show relevant ads to previous visitors (remarketing)

These tools may use identifiers such as cookie IDs to help with attribution and remarketing.

Advertising and remarketing cookies are only used where consent has been provided.

You can also control advertising preferences through your browser or platform settings.

8. Cross-domain tracking

We may analyse journeys across related websites, including:

cultureimpact.co.uk
ndculture.com

This allows us to:

understand how visitors move between sites
measure campaign effectiveness
improve user experience

9. CRM and marketing systems

We use HubSpot and related tools to:

manage enquiries
process form submissions
deliver resources
track engagement with our content

Data you provide via forms may be stored and processed within these systems.

Where you submit a form, we may process your data to respond to your enquiry and provide requested information.

Where we send marketing communications, we do so only where we have your consent or as otherwise permitted by law.

10. Cookies

We use cookies and similar technologies to:

ensure the website functions correctly;
analyse website usage;
support marketing and advertising activities.

Some cookies are essential and cannot be disabled. Others require your consent.

Please see our Cookie Policy for full details.

11. Email marketing

We send marketing emails only where:

you have given consent; or
it is otherwise permitted by law.

We use HubSpot as our email service provider.

Emails may include tracking technologies (such as pixels or links) to measure:

opens
clicks
engagement

You can unsubscribe at any time using the link in our emails.

12. Data sharing

We may share personal data with trusted third-party providers that help us operate our website, analytics, CRM, advertising platforms, and business, including:

Google
Microsoft
HubSpot
website hosting providers
marketing and analytics providers

We also work with partners such as:

Prospect Global Ltd (Sopro), who may process personal data to support marketing and outreach activities on our behalf.

We do not sell personal data.

13. Data security

We take appropriate technical and organisational measures to protect personal data, including secure storage, access controls, and data handling procedures aligned with UK GDPR.

14. Data retention

We retain personal data only for as long as necessary to:

fulfil the purposes outlined in this policy;
comply with legal and regulatory obligations.

For example:

marketing data is retained until you unsubscribe or withdraw consent;
analytics and cookie data is retained in line with our configured analytics settings.

15. Your rights

Under UK GDPR, you have the right to:

- access your personal data;

- correct inaccurate or incomplete data;

- request deletion of your data;

- restrict how we process your data;

- object to certain types of processing;

- request transfer of your data (data portability);

- withdraw consent at any time where we rely on consent.

You also have the right to complain to the Information Commissioner’s Office (ICO).

To exercise your rights, contact: info@cultureimpact.co.uk

16. Our partners

For more information on how our key partners handle data, you can visit:

- Google Privacy Policy: https://policies.google.com/privacy

- Microsoft Privacy Statement: https://privacy.microsoft.com

- HubSpot Privacy Policy: https://legal.hubspot.com/privacy-pol

-SoPro Privacy Policy: http://sopro.io.

17. Changes to this policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.

Privacy policy