๐๐๐น๐๐๐ฟ๐ฒ ๐๐ฎ๐ปโ๐ ๐๐ฒ ๐๐ถ๐ ๐ฒ๐ฑ ๐๐ถ๐๐ต ๐ฎ ๐ค๐๐ถ๐ฐ๐ธ ๐๐ฎ๐ฐ๐ธ
- Martin Egan
- Mar 24
- 2 min read
๐ช๐ต๐ ๐๐ฎ๐น๐๐ฒ๐ ๐ฎ๐ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐๐ฟ๐ ๐ฎ๐ฟ๐ฒ๐ปโ๐ ๐ฒ๐ป๐ผ๐๐ด๐ต, ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ

After decades of working across public and private sectors, from labs and government offices to global boardrooms, one thing is clear: most employees canโt recite their organisationโs values. But they can describe, in striking detail, what it feels like to work there.
And that tells you everything.
Your culture isnโt defined by whatโs written in the strategy slide deck or displayed on office walls. Itโs defined by the ๐ฝ๐ฎ๐๐๐ฒ๐ฟ๐ป๐ ๐ผ๐ณ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐๐ฟ ๐๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐ฒ๐ป๐ฐ๐ผ๐๐ฟ๐ฎ๐ด๐ฒ๐ฑ, ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฟ๐ฎ๐ด๐ฒ๐ฑ ๐ผ๐ฟ ๐๐ผ๐น๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ฏ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐๐๐๐๐ฒ๐บ๐ ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐บ๐ฒ. Thatโs the heartbeat of your organisation. And if youโre serious about shifting it, you need to stop looking for surface level fixes and start with a proper diagnosis.
I still remember the atmosphere in my first job as a trainee lab technician. Leadership was invisible. Communication was non-existent, unless there was a crisis. There were no cascading messages, no town halls, no vision to connect to. But culture was everywhere. You could feel it in the way people talked in the corridor, who got listened to (and who didnโt), and what got swept under the rug.
That early experience taught me to listen differently, to sense the real story, not the corporate one.
What surprises me today is how few leaders instinctively look for that story. Itโs a bit like skipping a health check because you suspect the results might be uncomfortable. Culture is your organisationโs ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐๐๐๐๐ฒ๐บ, yet many leaders avoid examining it too closely.
Instead, they reach for the corporate version of a quick supplement: a rebrand, a values refresh, a new engagement platform. Those things might look good on the outside, but without understanding whatโs really going on underneath, theyโre often addressing the wrong problem.
๐๐๐น๐๐๐ฟ๐ฒ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐๐ต๐ถ๐ณ๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐น๐ผ๐ด๐ฎ๐ป๐. ๐๐ ๐๐ต๐ถ๐ณ๐๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด.
At Culture Impact, we start where real change begins, with diagnosis. We listen, we examine the environment, and we help you understand the systemic forces shaping everyday behaviour. We donโt sell off the shelf hacks. We help you build something better, ๐ฝ๐ฎ๐๐๐ฒ๐ฟ๐ป๐ ๐ผ๐ณ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐๐ต๐ฎ๐ ๐ฎ๐น๐ถ๐ด๐ป ๐ฐ๐๐น๐๐๐ฟ๐ฒ ๐๐ถ๐๐ต ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ.
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